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SEO in Marketing: Expectations vs. Reality

Attention spans are getting shorter while digitally-marketed products are mushrooming—so what can you do to make your product stand out? We create a comprehensive marketing strategy suited to the client's unique needs and target patrons—but more on that later! Let us first address an important but often misunderstood marketing tool—Search Engine Optimization (SEO). What is SEO? SEO involves…

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