Skip to content Skip to footer

Did you spend a big chunk of your profits on SEO, or are you confused about exactly what the SEO ‘expert’ is charging you for?  This is not a ‘harassed by SEO support group, but we can definitely help.; in a world where all businesses and services are online,  not optimizing a website for the search engine can be detrimental,  but how does it work? What will it do for you, and is it worth it? Those are all valid questions we must address before committing to them because SEO is not a one-time quick fix but a continuous support that integrates the website’s content with the business objectives and user experiences. 

 You won’t be able to succeed in your business if nobody can find you – that is perhaps the easiest way to explain what SEO does.

The digital marketing world is full of self-proclaimed ‘experts,’ with promises of ranking high, and due to the slow pour nature of the service, they can get away without doing any absolute service to the client. Expanding your online marketing platform with SEO isn’t a one-time purchase,  it needs to be continuously monitored and improved over time.  here are a few things to consider before you take on the task.

Exactly how does one optimize a website for a search engine?
Did you ever go to the 60th page of a search result to make a purchase? All search engines show top results in specific search results based on keywords; there is a process of optimization that must occur. When all the steps are followed and implemented correctly, you can set yourself apart from the millions of other mediocre search results that land on the 50th and 60th page of Google. But that takes time; when you start a new project or campaign – what options do you have? If you, too, rely on Google’s traffic as the primary source to attract new customers to your business, you have likely faced the consequences – both good and bad – of the fact that SEO is constantly changing. Let’s start with the basics – SEO is simply putting a clear path for the right audience to find the right website.  Much like a marketplace – if your shop had a clear name with a list of products and services, a loud advertisement and an arrow pointing to you from the start of the market – the chances are it is easier for customers to find you. But the setup is a permanent aspect, not a one-time arrangement and the longer our have been consistent – the better the result.

So how long does the SEO take to work? 

This is a question most startups have when presented with the idea of optimizing their website. The majority of experts agreed that you should see satisfying results in the timeframe of 6-12months. It can take 3 months to more than a year to get tangible results depending on starting the website, content quality, and niche competitiveness.

However, we need to keep in mind that no two websites are the same. Some completely unoptimized sites will need more work and could take longer to see the effects. But established companies have a chance of SEO success faster because they have some authority in their domain already. Since SEO takes 6-12 months to see significant results, this can be challenging for smaller companies who expect quicker results to grow their company within a limited budget and a limited timeframe.

 SEO is never done and finished; experts agree that SEO is an ongoing process that needs constant tweaking.

But why does SEO take so long to work?

SEO can be a lengthy process because many aspects need to be constantly taken care of. From keyword targeting to improving the website’s backlink profile, SEO has to work on tons of variables that can make or break the results. A significant factor for which SEO takes so long to work because of the level of competition in a similar industry. In most cases, competitors are actively and continuously working on their SEO. 

But despite the importance and relevance of SEO, the Content you create is an essential part of your digital marketing strategy. Content not only builds trust and connects with your niche audience but also acts as fuel for marketing techniques.

SEO is necessary but not for everyone at all times because, ultimately, every marketing activity must grab attention and make a convincing and relevant appeal to the consumer.  According to Google Central Search, hiring an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide helpful services for website owners, including:

    • Review of your site content or structure
    • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
    • Content development
    • Management of online business development campaigns
    • Keyword research
    • SEO training
    • Expertise in specific markets and geographies.

SEO can help you rank higher, but Content drives conversation

Content marketing connects and supports all digital marketing strategies. Social Media platforms are the best ways to connect with your target audience. As a powerful tool for establishing a long-lasting relationship with customers, social media gives a direct pathway to have conversations and get genuine feedback. Strong content enables us to take the conversation deeper. Tweet or Facebook post encourages the audience to follow through and learn more about your organization. Moreover, you can gain more visitors to your website, collect their information and bring them into the sales funnel.

It is possible to improve placement through a manipulation of the system. 

Phrases like ‘’gateway pages”, ‘’backlink hosts’’ and “keyword density” support the upward movement of your website for specific keywords; despite the short-term benefits, there is NO trick to staying high and being relevant without constant investment. Well-researched content can give your website brand awareness organically.

Creating content for your business builds a relationship with your audience. Interacting with the right content at the right time with the right audience will improve the brand’s reputation. With more quality content, the customers will positively associate with your company.

 No one can guarantee a #1 ranking on Google.

Quality content will generate more genuine leads:

SEO will improve your placement, and if your measure of success is only how high your rankings go, you are forgetting what Google is trying to achieve. Your primary objective should be better outreach with better (and original) content, not higher rankings. Content will give the customer the information needed to make educated purchases and generates new leads. The more delighted a visitor is with your content, the more chances they will click your call to action(CTA) and move on to the landing page. One of the most significant objections to SEO is that it takes too long and that pay-per-click is faster, which is indeed true – you do indeed get traffic within minutes using paid ads, but once you stop paying, there are no leads. Instead of lining pockets of search engines, it is better to establish your website and brands like long-time assets. 

People-first content means content created primarily for people and not to manipulate search engine rankings.

The truth is that how to rank high is not a mystery – Google’s webmaster guideline clearly outlines how to gain a high ranking. “Make pages primarily for users, not for search engines.” If you wonder how the answer is right there. “Create a useful, information-rich website, and write pages that clearly and accurately describe your content.” Content is king because it solves your audience’s questions, develops relationships, improves conversation, and generates genuine leads.

So call MegaMobius – we will curate a marketing solution that works for you – with or without SEO.