So your website looks good and works well but does not attract or retain customers? Welcome to the club of confused business owners who wonder why they are not visible to their customers. Whether you are an e-commerce platform or an information portal, the purpose of a digital presence is to provide an easy access gateway to visitors; thankfully, the dip in website traffic is a problem that can be fixed
We understand that It hurts to see the abandoned cart in no return traffic, but the feedback from this experience can be put into actionable results. Let’s start with a few facts; a good website used to play a significant role in customer journey but getting traffic is more complex than ever because everyone is trying their best to get the attention of their target audience. It is estimated that there are around 1.18 billion websites globally, and 252,000 new websites are created daily. However, only 17% of these websites are active, and 83% are inactive.
You may ask, how do we get your website to get visitors and engage clients? As a marketer, your number one goal should be to convert those one-time visitors into customers. You can’t achieve this goal if visitors aren’t sticking around to read your content. We could forgo business goals and give free money – but to get traffic that actually bolsters your business goals, we must get started on a well-analyzed marketing plan.
Let MegaMobius take you through the ways to get things back on track by starting off with improving your website, which would not only increase conversions but could also make your consumers want to revisit your site.
- Clear the clutter
You have a few seconds to make the visitor want to stay – so your homepage (or landing page) needs to be sharp, clean and in sync with the brand’s voice. Provide a clear Call to Action, be mindful that viewers spend very little time reading throughout the website, so every word you offer must be purposeful and compelling.
Half of the time, people opt out of the home page itself if it is cluttered or does not convey a clear message. Let the consumers know exactly what they will be offered by you on the home page itself. If your message is clear and instantly connects with your target consumers on the home page itself, you have won the game.
- Navigating Website (SITE MAP)
The sole purpose of navigation on your website is to help the visitors find what they are looking for and the ranking of your search engine. It is essential to keep descriptive labels in your navigation that are good for visitors and search engines. Also, limit the number of items in dropdown menus as viewers tend to cringe and skip the essential pages. Instead, create one mega dropdown menu structured in groups where visitors can easily navigate their choices in one go. Some sites could be a source of income through advertisements, while eCommerce retailers earn direct sales from the traffic generated; others might just be concerned about grabbing attention for their brands. Try to understand why visitors leave so early and focus on that area.
- Fix the lost links (LInk, SEO)
You need to check your website for lost links, which is another major reason for the dip in your search rankings and traffic. Sounds exhaustive, but you would need to check each link individually to prevent lost links from affecting your rankings in the future. At times links break during website updates, which can be restored by the website owner. Also, links that get removed intentionally should be removed as these might not be the natural links and could be flagged by Google and even penalized.
- Revise your content as per the target audience’s interest and goals
It is essential to find topics and prioritize those your visitors wish to read about. When it’s time to implement this analysis to get traffic and sales, you will need original, impeccable content that is relevant, educative, and interesting for your target audience.
- Remove the excess and retain the effectiveness.
Curate the most effective content that directly engages with the interest of your consumers. Do away with jargon and unwanted content that are irrelevant to your business. This will ensure that your sales, marketing, and senior leadership are in-sync with the thoughts and likes of your target audience.
- Keyword density
Keywords mark great emphasis when it comes to boosting traffic to your website. To gain organic traffic and high rankings on search engines, one must implement a good content strategy with the most trending keywords related to your business. It is always the best choice to tailor the keyword strategy according to the changing social and economic scenario to keep your content on-trend.
- Quality of your meta tag (title & description)
If you have strategized your content well, then you should definitely consider the language that search engines love to speak, i.e., meta tags. These are quality-driven keywords used while describing your web page content for search engine optimization (SEO). It helps search engines quickly categorize your website and play an exceptional role in helping visitors find your website.
Customers’ feedback about your services and facilities acts as a catalyst for your website. A real customer experience generates trust and builds confidence among visitors. According to a survey by Big Commerce, 92% of customers read reviews online before making any purchase, while 72% of consumers rely on positive reviews and testimonials when it comes to trusting a business. The power of testimonials is such that they can build on SEO and garner more traffic for the website.
Getting traffic is hard because everyone is trying their best to get the attention of their target audience. It is estimated that there are around 1.18 billion websites globally, where 252,000 new websites are created every day. However, 17% of these websites are active, and 83% are inactive. How do we get your website to get visitors and engage clients? We could forgo business goals and give free money – but to get traffic that actually bolsters your business goals, we must get started on a well-analyzed marketing plan.
Working with an inexperienced agency is the same as lighting your cash on fire. So let MegaMobius get you started with a carefully set strategy for content and digital marketing; you’ll capitalize on your website and hit your sales targets soon.
Start with a FREE analysis today!