FAQ

Acing digital marketing is a core milestone for every business today because the customers are ONLINE. As a matter of fact, not utilising digital marketing harms your business’s success as it is hidden from your audience. In order to stand apart and make an impact, having an online presence is not enough, one has to use every tool in the digital marketing toolkit, something Mobius is awesome at.

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is

There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.

Short answer- Yes! You might think that blogs are not as dazzling as an Instagram Reel but a well-written blog is non-negotiable. It increases your credibility as an industry expert and provides fresh, keyword-rich content that all search engines love.

Whether you are growing in B2B or B2C, digital marketing strategy is crucial to successfully grow your client base and establish your brand. While B2C businesses can work with light-hearted, fun social media posts, B2B businesses utilize digital marketing to learn and adapt to valuable industry trends.

Emails are seen as the modern-day equivalent of knocking on doors.

Twitter has over 313 million users and is ideal for sharing your content and connecting with other influencers in your industry.

LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously

Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore.

Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

Guest blogging is one of the most effective and widely discussed methods of outreach, but social media can help your outreach efforts significantly, as well. Connect with other influencers in your industry via social media, and then build relationships with them through conversations and helping them to promote their content. Building a relationship in this way before reaching out to ask for a guest blogging opportunity can boost your chances of success greatly – and when your audience sees that you regularly converse with other experts via social media, they’ll see you as an expert, too!

Taking “control” of your brand isn’t really possible anymore, thanks to social media. Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. But what you can do is join in those conversations, and influence them by being a part of them. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations and steer them in a direction you’re happy with.

A company’s social media activities don’t have to all come from the same place – but they do need to be coordinated, and that can be hard to do when each department is doing their own thing. Sending differing messages causes more confusion to customers than anything else – consistency is key.

This one depends on your audience. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit.