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Q How does digital marketing help my business?

If you thought of this question, we must ask – aren’t you online? Looking for a partner that can help you grow your business? Your prospective customers do the same. Digital marketing brings a lot of opportunities and growth to businesses in a strategic and measurable manner which can lead to exposure and more sales. Whether your business is taking advantage of the ability to interact with your prospects in a cost-effective manner or not is a matter of how accessible and successful you wish to be.

Q Do I have to have a social media presence for my brand/business and which platform do I use?

Social media has forever changed the way that consumers communicate with businesses, and vice versa. Your brand must go where its audience is. If your target audience hangs out on Instagram then that’s where we take it.

Q How do I measure digital marketing success?

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. The bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

Q Does my company/website/brand really need blogs?

Unequivocally – Yes. You might think that blogs are not as dazzling as an Instagram Reel but a well-written blog (one blog has dozens of individual blog posts) is non-negotiable for the long term. It increases your credibility as an industry expert and provides fresh, keyword-rich content that all search engines AND customers love.

Q Are B2C and B2B businesses the same for digital marketing?

Whether you are growing in B2B or B2C, digital marketing strategy is crucial to successfully grow your client base and establish your brand. While B2C businesses can work with light-hearted, fun social media posts, B2B businesses utilize digital marketing to learn and adapt to valuable industry trends.


Q How long does it take before I’ll start seeing results from social media marketing? 

Social media is a marathon, not a race. The results depend on time and effort put into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Relevant content, well-researched keywords, and an expert strategy is a sure way to connect and grow, a fat ad budget obviously speeds things up.

Q Why does SEO take so long? And how long before I see a change?

SEO takes so long because there are several factors involved to get results: SEO keyword difficulty, competition, inbound links, and domain age. SEO depends on how you approach these key search engine optimization areas. Generally speaking, websites can see results in 4 to 6 months after consistent efforts.

Q Is PPC the same as SEM?

A PPC or ‘Pay-Per-Click’ refers to online advertising. SEM or ‘Search Engine Marketing is any kind of activity intended to improve how easy it is to find a particular website via a search engine. SEO and PPC advertising are two different strategies on both ends of the same digital marketing spectrum. SEO services focus on driving organic traffic to your website, while PPC advertising displays paid ads on search engine results pages (SERPs).

Q How do you become #1 on Google?

That is a Frequently asked question which everyone asks and we are here to answer. You get an idea> you turn in into a business> business clients don’t know that it exists because your website and social media are not easy to find(or one of other million reasons) > we clean up your site> bring in a plan to have better content and engagement> organic growth increases> we reinvest in paid ads> we see more interest…It’s a long answer so contact us and we will help you get started.

Q This feels like a DIY project, can I do my own Digital Marketing?

A ‘Why buy it for $10 now when you can spend $100 in supplies and 3 days for it?’
Digital Marketing is fast becoming the most sought-after and demanding skill globally. If you have the skill, knowledge, and are an expert in all the tools, apps, and techniques…not to mention impeccable writing, web development, and enough time to spare – why not join us, we’d love to have you on our team!

Q Do you provide reports of the results?

Yes, we connect with our clients on a weekly basis for updates. We share insights, metrics and inform you of the project’s growth regularly.

Q Will digital content strategy bring me leads from day 1?

You might want to start the process asap to reap the results asap but the first marketing plan and content strategy take time and effort. A lot of research goes into market research, competitor analysis, SWOT analysis, customer surveys, SEO measures, website UX, and lots more. Once you share your business goals and challenges with us, we’ll design a plan that brings you organic leads and sets the framework for paid ads too.

Q I have a website already, why do I need anything else?

A website is nothing more than a digital pamphlet. It exists – that’s it. The website is where you stay online but unless it has the right words, right CTAs, right links, right Funnels, and content strategy – it is nothing more than a wall with some stuff on it.
At Mobius, we create a web presence for you – by reimagining the customer journeys and tweaking every step to bring your target audience closer to you.



Social Media Icons & Call to Action

Inbound links or backlinks can be the best CTA for gaining traffic at the speed of light. These often lead to another website by smartly placing it in the content of the former site.

The call to action button does a commendable job just as the backlinks! Let users know that you have more information or options on the already provided material. The positioning of the CTA button is another important step. Place your CTA either at the very top or somewhere in between the content related to it. Let it not be completely out of topic to confuse the users.

Refresh & Refocus on your Strong Suits

Always create backlinks or inbound links. They pull the traffic to your site without harming the ranking. They act as a catalyst when it comes to ranking the website higher in the search engines. These can be from Google, Bing, etc. To sum it up… content and backlinks work hand in hand. To work more efficiently with these, you’ve got to enthusiastically be eager to know more about the industry you capture along with its audience and your competitors.



Winning Mantra!

The world of technology has advancements every minute. One has to be up-to-date with the latest advancements and trending content strategies. By doing this the website will look like it’s walking with the era and not like the traditional gloomy sites just getting the work done.

Another winning mantra is to grab the audience’s attention with additional efforts in the form of offers and interactive content. Interactive content will make them scroll your site and ultimately spend more time. Let them know that you care about their choices and are ready for any suggestions. Add a question that says “help us serve you better” or “let us be the best for you.”

Technical strategies, as well as customer-friendly content together, are the key to winning this. We know the above is too much to grasp. Sorry but we’ve got more. Stay tuned to our space, we will add more information on actionable topics!