Attention spans are getting shorter while digitally-marketed products are mushrooming—so what can you do to make your product stand out?
We create a comprehensive marketing strategy suited to the client’s unique needs and target patrons—but more on that later!
Let us first address an important but often misunderstood marketing tool—Search Engine Optimization (SEO).
What is SEO?
SEO involves improvements to your website to make it more visible and easily accessible on search engines. The more visibility your website has, the more likelihood there is that buyers can quickly access it without having to go through other websites that may sell similar products.
Google—which dominates the search engine market—says: “SEO is about helping search engines understand and present content”.
It also says that with SEO, you achieve a “noticeable impact on your site’s user experience and performance in organic search results.”
But what exactly do these improvements look like?
The aim is to maximize the user experience and drive traffic through organic search engine results.
So a crucial part of SEO is to work on your website to ensure that its content is interesting and trustworthy enough to draw consumers’ attention. This requires a nuanced understanding of user behavior on the website as well as a grasp of consumer trends in general.
Another aspect of SEO is putting deep thought into the images and keywords used on the website. These keywords are based on a detailed analysis of what the consumer is looking for and the exact words used when searching for the product you sell. It is important to ensure that every customer using certain keywords finds his/her way to your website pulled in with enriching and meaningful content.
Other modifications could be aimed at making your website mobile-friendly— several users now only access websites via smartphones and slow to load sites can’t hold user attention.
Finally, a tasteful presentation of the content and a careful selection of font—from the styling of the content in blogs to the appearance of the website on the search engine—reveal important things about your company! It is just not a marker of aesthetic sense but also your ability to modernize and use technology efficiently.
Is SEO worth the effort?
Now that we have explained the concept, the question is what’s the ROI? We have moved from seeking verbal recommendations to searching online everything – all the time. Since the market has moved online, the marketing too evolved to please. But the question we get asked all the time – when will rank at no. 1 on every search engine or how will the SEO budget convert into sales is not easy to answer. Every new brand and company hopes to be at the top but The algorithms of search engines are meant to look at content-based many factors that constantly change. Needless to say, a webpage with the right information and optimized content will attract more traffic.
However, optimizing for a search engine does not make for a successful marketing strategy just by itself.
For example, younger consumers now often get beauty and fashion advice from influencers and trends across social media. So even if your makeup website pops up quickly on search engines, it is likely to fail without the necessary buzz on social media. What you need is a strong presence on Instagram; influencers advocating your product and a bright, spunky, and millennial-minded website.
This is why at MegaMobius we provide a wholesome strategy that will cater to all your needs and grab the eyeballs of all possible consumers.
We have provided quality services for many clients like:
- Digital Marketing
- Content Strategy
- Social Media Marketing
- Advertisement Campaigns
- Website Development
- SEO
- SEM
- Email Campaigns
How much time does SEO take?
There are no one-size-fits-all approaches when it comes to SEO. The process could take days or even months depending on the condition of the website and the aim of the client. The client must also not expect an overnight jump in traffic!
Another question is how much time does it take for SEO to bring in traffic? It is crucial to know that SEO is not a one-time project but an ongoing process that shows effect only after 3-6 months, depending on the competitors and industry.
Role of SEO for a start-up
Start-ups need to build trust and visibility. A smart SEO strategy will help you achieve both. Another amazing thing about SEO is that there are tangible ways to measure the efficiency of the optimization! Bounce rate, Google Analytics, and pages per view—all provide crucial insights.
However, start-ups also need a strong social media presence and excellent testimonials. They have to be able to speak about their product in terms that are easily comprehensible but also interesting.
At MegaMobius, we help you achieve this delicate balance. Because we try to come up with actionable strategies to help clients navigate this conundrum. Modern marketing strategies require synchronization between multiple platforms to reach and attract the maximum number of patrons. SEO is a crucial cog in what is now an increasingly giant wheel. Investment into improving the website’s visibility is necessary but definitely not sufficient.
Trust MegaMobius to know the right mix of strategies for your business to help it grow manifold.
